"The biggest transformation in the past 20 years of CRM applications is under way, driven by service - oriented arcitectures, a new breed of "rich-clkient" browsers and software as a service, also known as the on - demand business model "
- Michael Maoz
  VP and Distinguised Analyst Gartner Inc .
Companies are adopting on-demand faster than ever before. And more companies use some form of CRM for Service & Support for their customer service solution today.
  • Enhancing the customer experience is becoming the new age mantra to attract and retain the over informed customer. Customer centricity has elevated the status of the winners as their customer experience with a shared customer history among sales, marketing and service being optimized.

    This spans the functions of product support, help desk, or technical support.

    • Customer Loyalty - With an integrated service and sales application, anyone can easily access all relevant customer information to provide the highest level of service. You build a loyal-and more profitable- customer base because every customer touch point has the same complete view of every customer.

    • Service & Support Management - Helps manage the complete lifecycle of customer service, from logging cases to suggesting and delivering solutions across multiple channels, including Web self-service and live agent support. With a robust platform, it's easy to add cutting-edge applications from the community of service and support experts.